Leeds-Based Brand Design Studio · UK-Wide

Brand identity & web design

Structured projects with flexible, ongoing creative support.

How we work

Two structured options, depending on what you need right now.

Custom Design Projects

For businesses with a specific brief and a defined outcome in mind. Every project is scoped, priced, and agreed before work begins.
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Ongoing Creative Support

Your brand doesn't stop between briefs. A creative partnership for businesses that want senior-led strategy, design, and direction every month.
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What we do

From brand identities and websites to ongoing creative support.

Brand Identities

Considered brand identities designed to express who you are and where you're going.
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Responsive Websites

Thoughtfully designed, fully responsive websites built for clarity, performance and usability.
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Design Essentials

Purposeful design that keeps your brand consistent across everyday touchpoints.
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What clients say

Brand Design Leeds projects led by Paul Phelan

"Working with Paul was a game-changer for our business. He took the time to truly understand our vision.

— Lorna Hendry, Landscape Architect, Studio Hendry

Frequently Asked Questions

Straight answers to the questions we get asked most.

How does a Custom Design Project work?

Every project starts with a conversation. From there, the brief, scope, deliverables and price are all agreed in writing before anything starts. The quoted price is the final price. No additions, no surprises.

Who leads the work?

Every project and retainer is senior-led from start to finish. There's one point of contact throughout. No account managers, no handoffs to junior designers.

What's the difference between a project and Ongoing Creative Support?

A project has a defined brief, a fixed price, and a clear outcome, with the option to move into Ongoing Creative Support once it's done. Ongoing Creative Support is a longer-term partnership: up to 5 days a month of senior creative time embedded in your business, keeping your brand consistent and moving forward.

How does the monthly retainer work?

One monthly rate, agreed upfront. At the start of each month we define what's being worked on, so there's no confusion about what's included. No tiers, no hidden extras.

Can I pause or cancel the retainer?

Yes. All we ask for is 30 days' notice to pause or cancel. No long-term commitment required.

What tools do you use?

Adobe Creative Cloud across brand and print work: Illustrator, Photoshop, InDesign. Figma for UI and design systems. Webflow for website design and build. AI tools are used selectively to speed up research and exploration, but craft and final direction are always senior-led.

How do I get started?

Start with a conversation. Get in touch with a brief outline of what you're working on, and we'll talk through the best next step together.

Shape what's next

Whether you're launching, growing, or redefining your business, let's find out if Brand Design Leeds is the right creative partner to move it forward.